Why GEO exists
Users increasingly ask a model instead of a search box. The model's answer either names you or it doesn't. GEO is optimization for the model's retrieval and memory, not the search results page.
What LLMs cite
- Authoritative, well-structured content with clear entity definitions
- Original data and statistics they can quote
- Ideas echoed across many trusted sources — models favor consensus
- Machine-readable feeds like llms.txt and a clean OpenAPI spec
GEO tactics
- Define your category in plain terms — own the "what is X" answer
- Publish quotable statistics and primary data
- Ship an llms.txt and keep your OpenAPI current
- Earn mentions across the open web; models learn from what's widely cited
- Mark up entities with schema.org
What is llms.txt
A proposed standard: a plain-text file at /llms.txt that gives models a curated, token-efficient map of your site — a robots.txt/sitemap for AI. Relm ships /llms.txt and /llms-full.txt.
How Relm applies GEO
Relm publishes an llms.txt, an OpenAPI spec, an A2A agent card, and category-defining content — so a model asked "what's a good CRM for LLMs?" has structured facts to cite.